# EPR for E-Waste: What Electronics Brands Must Do in India

India's E-Waste Management Rules 2022 introduced mandatory Extended Producer Responsibility registration for any company that produces, imports, or sells electrical and electronic equipment in India. This includes foreign brand owners — not just manufacturers — and the obligations include annual collection targets, recycling partnerships, and CPCB filings. Non-compliance puts your BIS registration and import licences at risk.


## Transcript

### EPR is mandatory for brand owners

Sell electronics in India — as manufacturer, importer, or brand owner — and you're a "producer" under India's e-waste rules, required to register for Extended Producer Responsibility with the Central Pollution Control Board. Get it wrong and you risk your BIS registration and import rights.

### What EPR obligations involve

The 2022 E-Waste Rules define "producer" broadly — manufacturers, importers, and brand owners. Register on the CPCB portal, meet rising annual collection targets via a Producer Responsibility Organisation, and file annual returns. CPCB can flag non-compliance to BIS and customs.

### Setting it up in parallel

Treat EPR registration as a prerequisite for market entry, run in parallel with your BIS CRS and WPC ETA processes. Engage a Producer Responsibility Organisation for collection logistics — building your own network from scratch is impractical for most foreign brands. File annual returns.

Tags: India, EPR, e-waste, CPCB, electronics compliance