Multi-Market Launch
Launch in several markets without paying for the same test twice
The second market should be cheaper than the first, and often isn't, because each one gets treated as a fresh project. Test evidence that would satisfy three regimes gets generated three times. A market that could have been added almost for free during an existing lab booking gets scheduled separately a year later.
The opposite mistake costs just as much: assuming equivalence that doesn't exist. Passing FCC doesn't get you through the Radio Equipment Directive. UKCA and CE were identical on day one and have been drifting apart since. A CE certificate has no standing in India. Some evidence transfers, some transfers with caveats, and some has to be regenerated, and the boundaries aren't intuitive.
A Multi-Market Launch plans every market in scope together. One consultant builds a shared test plan, maps which evidence carries where, handles the representatives each market needs, and takes each market through to legal sale in the order that costs you least.
What you receive
- Everything in a Market Launch, for every market in scope
- One shared test plan covering several markets in a single lab campaign where possible
- An evidence reuse map: what carries across, what carries with caveats, what must be redone
- UKCA vs CE and FCC vs ISED differences worked out for your product
- EU Authorised Representative and UK Responsible Person needs, with what to check before appointing
- A market sequence with costs and dates for each
Who this is for
- You're launching one product into two to four markets in the same year
- You're already compliant in one market and expanding into others
- You sell into both Great Britain and the EU and want to know exactly where they diverge
- You want to stop paying for testing you may already have evidence for
How it runs
- 1
Scope and quote
Your product, the markets, and anything you already hold. A written scope, timeline and fixed price follow.
- 2
Cross-market routing
Every market mapped for your product, with the overlaps and divergences between them made explicit.
- 3
Shared test campaign
One test plan, one lab where possible, scoped so a single campaign produces evidence for as many markets as it can.
- 4
Market by market to sale
Documentation, representatives, labelling and registrations completed for each market, in the recommended sequence.
Worth knowing
Checkable facts, with the source. Useful whether or not you buy anything from us.
CE and FCC are separate, non-overlapping requirements; hardware sold in both the EU and US needs both in full, and neither recognises the other.
Source: 2026 electronics export compliance guidance
For most consumer product categories the UK government continues to recognise CE marking for goods placed on the market in Great Britain, which makes UKCA optional rather than mandatory for many sellers.
Source: UK government CE marking recognition policy, 2026
Northern Ireland follows EU rules under the Windsor Framework, so a GB-only compliance position does not automatically cover the whole of the UK.
Source: Windsor Framework arrangements for goods
BIS CRS registration for India requires testing in a BIS-recognised laboratory in India, so foreign evidence cannot be carried forward for that scheme.
Source: BIS Compulsory Registration Scheme
Common questions
Which markets combine best?
The US and Canada, and the UK and the EU, overlap the most, so they're usually the cheapest pairs to launch together. India needs in-country testing for BIS, so it runs as its own track inside the plan.
Why up to four markets?
That's where one plan stays detailed for every market. Beyond four, tell us the list and we'll scope it as a custom engagement.
Do we still need UKCA at all?
For many consumer categories, currently no, because GB continues to accept CE marking. But that recognition is category-specific and subject to change, and some product areas have always sat outside it. It's one of the first things the plan establishes for your product.
Can one company be both our UK Responsible Person and EU Authorised Representative?
Sometimes, depending on the regime and whether they're established in the right territory for each role. We set out what each role requires for your product so you can appoint correctly.